Thursday, December 11, 2008

Hey, NASCAR, Why Don’t You Do Some Bailing Out?

NASCAR and its top car owners have been less than shy about begging Washington to bail out the auto industry. They’ve said it’s OK to help out GM, Ford and Chrysler—even if that means giving them something that Toyota doesn’t get in what is supposed to be a free-market economy.


Makes sense in my book. If you’re in trouble, you get extra help. Your predicament may be a result of shoddy business practices, but this is the time to save the day, not assess blame.


So, it’s only fair for NASCAR to do some bailing out, using the exact same template it so readily supports the government utilizing.


Rick Hendrick, for the purpose of this discussion, is Toyota. He shouldn’t get any help from NASCAR because he doesn’t need any.


But Glen and Eddie Wood are a different story. Why should they have to pay the same amount for tires on a race weekend?


Richard Childress is Toyota, too. He has all the funding he needs to fuel those haulers traveling across the country. Let him continue to write those checks.


But allow Max Siegel/Chip Ganassi to apply for a fuel credit, so that a good portion of their travel expenses are underwritten.


Jack Roush, much as it may disgust him, is Toyota as well. He can stomach last-place prize money, so if it only pays $70,000, so be it. But if a Doug Yates entry blows an engine at lap 30, he is guaranteed to take home $100,000.


(Wait! Aren’t those the same teams? According to NASCAR, no. Remember, Brian France, I’m following your mindset, not mine.)


Where does the money come from? Well, the tire money comes out of the big check Goodyear sends to NASCAR every year to be the exclusive tire provider. The fuel fund comes out of the big check Sunoco sends to NASCAR every year to be the official fuel provider. And the prize money comes from the tracks (most of which NASCAR owns via ISC), a pittance considering the pork NASCAR tracks got in tax breaks as an add-on to the banking bailout.


If NASCAR can be so vocal about the government spending billions to save storied companies—despite America being trillions in debt—why shouldn’t highly profitable NASCAR be more than happy to provide less than a fraction of that to save storied teams (not to mention their employees)? Car owners who already have full sponsorship should be front-and-center supporters.


If NASCAR proves they are serious about investing, I’ll be a whole lot more willing to listen the next time they ask somebody else to.


Thursday, December 4, 2008

Stewart-Haas Still Searching For Full Sponsorship On The 39

NEW YORK—Tony Stewart doesn’t necessarily equate America’s financial crisis with the fact that he hasn’t yet secured full sponsorship on teammate Ryan Newman’s No. 39 Chevy for next year’s launching of Stewart-Haas Racing.

He thinks the bigger problem was the delay in getting Newman in the fold.

“Obviously, we wished we could’ve announced Ryan coming on board two or three months earlier and got that little bit of a head start trying to secure sponsorship for it,” Stewart said Thursday during the NASCAR Myers Brothers Awards Luncheon at Cipriani’s.

That said, when Stewart announced in October the deal naming the U.S. Army as sponsor for 22 points races on the No. 39, he added that he was close to signing another company to fill out the schedule. Two months later, he’s still looking.

“This week we’ve got a meeting with a potential sponsor to fill the rest of those races,” Stewart said. “So, even with the economy the way it is, there are still companies out there that are—people aren’t going to stop advertising. They’re not going to shut down their marketing programs.”

At Homestead last month, Haas-CNC Racing ran a special paint scheme honoring Haas Automation for its support of the race team. The clear inference was that the days of the company essentially sponsoring itself were over.

Burger King, which last sponsored a car for David Reutimann at Michael Waltrip Racing in 2007, is a company initially rumored as a Stewart-Haas target that hasn’t yet affiliated with another team for 2009.

Knaus Skiddish About Car Ownership

NASCAR’s last three-time winning crew chief, Ray Evernham, was basically given carte blanche by Dodge to restart its NASCAR program. In today’s financial climate, Chad Knaus understands the same opportunity may not come his way if he decides to pursue a new career challenge. Therefore, he’s realistic about his upward mobility.

“It wasn’t that long ago that I wanted to be a car owner, as recently as five years ago I wanted that,” Knaus said Thursday. “Whether or not I want that now, we’ll just have to wait and see. Obviously, the situation would have to be ideal. But I know what we’ve got at Hendrick Motorsports, and to think that I could go out and start a team and race against the driver lineup and the brain power that they’ve got and the resources they’ve got at Hendrick Motorsports is just foolish at this point.”

Knaus said he still thinks he has several years in him as a crew chief. And then?

“The next challenge is going to be the thing,” Knaus said. “And figuring out what that challenge is, whether that aligns with taking on a new role with Hendrick Motorsports, my own team, or a family, or winning another championship, I don’t know. But there’s one right around the corner, somewhere.”

No Truckin’ For Junior—Yet

While Dale Earnhardt Jr. has struggled to find sponsorship for his JR Motorsports Nationwwide Series program, television ratings have spiked for the soon-to-be Camping World Truck Series. Between the Truck Series gaining in exposure and being cheaper, wouldn’t that be a good target for the future of JR Motorsports?

“Well, not necessarily,” Junior answered. “The Truck Series is very interesting and would be fun. But it would be expensive to begin from anew. Not having a Truck chassis, or any of the components that the Truck Series runs different from the Nationwide car. But, it would depend on the sponsor. If Chevrolet came and pushed us in that direction, and we had a sponsor willing, that would be just as exciting and we would be able to accomplish basically the same amount exposure-wise as we do from the [Nationwide Series]. From my understanding, the Truck Series was rewarded some high marks by the fans last year. So that bodes well for it over the Nationwide Series.”

Earnhardt added that he has never talked with his JR Motorsports partner, Rick Hendrick, about forming a Truck program.

Short Pitting

Regan Smith likely thought he had the quip of the Myers Brothers Luncheon, thanking “especially the people who draw the yellow line at Talladega” while accepting his Raybestos Rookie of the Year honor. He, of course, was referring to his Chase race win that was disallowed when he passed under Tony Stewart. But Smith was outdueled by NASCAR’s “Mayor,” Jeff Burton, while accepting the USG Improving the Finish Award. He referred to it as the “Jeff Burton/Matt Kenseth Who Can Qualify Worse Award.”…You might not know that the blonde helping hand out trophies at many a NASCAR formal event is Jordan Wood, the offspring of Wood Brothers Racing co-honcho Eddie. The team may be struggling for its very survival, but let’s just say the family—Jon and Keven’s recent results notwithstanding—isn’t lacking for “talent.”

Wednesday, November 12, 2008

Hell Yeah, I'm Looking Forward To Field-Fillers!

Easily making my list of 10 favorite at-the-track moments was 2005 at Las Vegas Motor Speedway. Lives of the Rich & Famous icon Robin Leach was in charge of announcing the field, and he made it quite clear that a NASCAR junkie he's not.

When Leach got to the devout Morgan Shepherd, he referred to the ministry-adorned ride as the "Racing for Hey-soos" car.

If Leach still has that gig, he may have a chance to finally get it right. Because we could be seeing Shepherd on Sunday soon--along with oldies-but-goodies Kirk Shelmerdine, Stanton Barrett (when he's not IRLing) and the battalion of wheel-turners who have rassled the 34 and 08 machines.

Field-fillers are back. And you know what? I can't wait!

For full disclosure, earlier this year I questioned the worthiness of shops like Front Row Motorsports (No. 34) and EM Motorsports (No. 08). If they only occasionally made the field at the expense of a well-funded team but couldn't develop a regular presence, then they only hurt the sport.

But the landscape has changed in NASCAR due to the slowing economy. The Ganassi/DEI partnership knocks several entries out of the field. Joe Nemechek will only run a limited schedule with Furniture Row. Chances are we're not done.

The dearth of entries is going to give some people a chance to race regularly when they normally would be shut out. And isn't that what people want? The main complaint I hear from longtime fans is that the sport has gotten too big, too corporate. Don't we need more guys showing up with a few bucks from Larry's Taxes and Taxidermy and a dream?

I just got finished reading Brian Donovan's wonderful book Hard Driving, about NASCAR's first black driver, Wendell Scott. Scott, just like many white drivers in his day, never got a chance to drive for a top factory team. But Scott's dogged dedication made him one of the sport's most popular drivers, even though he almost never showed up with a real chance to win. In later years, that underdog role was taken up by J.D. McDuffie, Dave Marcus, etc. Let's not underestimate the flavor those kind of guys bring to NASCAR.

Feel-good stories aside, doesn't this scenario present a better developmental opportunity for young drivers? In the old days, almost nobody started a Cup career in top-notch equipment, like a Joey Logano. Newbies drove junk, took their lumps, and the guys who showed that they could compete with one fan belt tied behind their back moved up the ladder. Almost reminds me of the Top Gun scene where Tom Skerritt explains that Fighter Weapons School was started because pilots got so dependent on their missiles that they lost some of the dogfighting skills. When a guy gets a couple of decent finishes in a glorified riding lawnmower because he kept his wits, they'll be no question of his abilities.

Admittedly, times are tough. But before you believe any predictions of NASCAR's demise...don't. The Sprint Cup Series still has plenty of stars in fully-funded cars to keep the sport flourishing. But these new conditions may also bring back a level of grittiness that has sorely been missing.

Don't despair. Enjoy.





Friday, November 7, 2008

Qualifying Rainouts Cost Advertisers Exposure, Says Firm

At a time when companies facing a tough economy are already questioning the cost of NASCAR sponsorship, any loss in brand exposure can make justifying that expense even harder.

The 2008 season was about the worst timing to have 10 Sprint Cup qualifying rainouts rob sponsors of airtime. But apparently when it rains, it really pours.

Eric Wright of Joyce Julius & Associates, an Ann Arbor, Mich.-based company that tracks NASCAR sponsor exposure on television, says the loss has been measurable.

“What we’ve seen is an average of 1 minute and 30 seconds [of exposure gained] off the car during a qualifying run,” says Wright. “When they’re not having it, then it gets to be a really unpredictable run.”

While the networks will usually have some drivers doing interviews during a rain stoppage to fill time—which helps give exposure to a few companies—some sponsors really lose out.

“A couple of the sponsors getting 1:30, they were, like, literally less than 10 seconds on these other shows when they weren’t getting out on the track,” says Wright.

As is often the case in NASCAR, it’s the have-nots who suffer the most.

“I think it probably is a bigger deal for some of the more marginal-type teams, and those accompanying sponsors, that maybe are going to have difficulty getting a lot of TV time in the [race],” explains Wright. “So they really count on the qualifying and the Happy Hour and the prerace to sort of supplement their exposure that way. I’m probably going to make the leap that that’s a bigger deal for them than it is for a brand in the Chase.”

Wright concedes that it isn’t the “end-all, be-all” to lose exposure in a qualifying session that gets much lower ratings than the race telecast. However, the people watching qualifying comprise an important demographic that teams and sponsors want to cater to.

“You know, that’s your core watching the qualifying,” notes Wright. “That’s not your casual fan. That’s your hardcore fan watching that. And it’s important to get out and get watched by those folks, too.”

* There’s been a dearth of new companies coming into NASCAR recently. But Hunt Brothers Pizza, which joined with Haas-CNC Racing in what was termed a “sponsorship test” in 2008, apparently liked what it saw.

“HBP plans on participating in the 2009 racing season,” says Malea Barron of Hunt Brothers PR firm Gish, Sherwood and Friends. “However, at this time, HBP has not signed a contract with a team.”

* Can current Haas-CNC driver Scott Riggs stay in the Sprint Cup Series by bringing his sponsor to a new team? Apparently State Water Heaters has some interest in that scenario.

We are still working on our plans for ’09,” says Jeff Storie, the brand manager for State Water Heaters. “Scott has been a great asset for us and many of our hard-working plumbing contractors have enjoyed spending time with him. I hope we can remain together next year but we haven’t reached anything final at this point.”

* Are there any parents or caretakers of special-needs children in the Miami area with an interest in NASCAR? If so, please e-mail me.


Friday, October 31, 2008

Long Island Writer Chronicles NASCAR’s First Black Driver, Wendell Scott

There’s quite the contrast in Brian Donovan’s Huntington home: A family history of naming pets after philosophers screams highbrow, but auto racing stickers covering the water heater hint at roughneck.

“I’ve always wanted to be mistaken for the bull rider in the rodeo,” laughs Donovan. “So far, it’s never happened.”

Bespectacled and sporting a professor’s beard, the former Newsday reporter and Pulitzer Prize recipient does outwardly look the part of a serious journalist. But a fire suit also hangs in the garage, worn during his ongoing pastime as a champion amateur racer.

“I fell in love with cars when I was about 11 years old,” he remembers. “I found a copy of Hot Rod magazine in somebody’s trash, and opened it up, and it opened up a world to me.”

So while his first book—the recently released Hard Driving—paints a pretty incriminating portrait of how NASCAR treated black racing pioneer Wendell Scott, Donovan makes it clear that he isn’t just some New York liberal taking potshots at Southern culture. His writing confirms his love for the spectacle that is racing. Wanting some justice done for Scott’s legacy expresses not damnation of NASCAR, but hope for its future.

“You know, sometimes you have to make amends for what you did wrong in the past before you can move forward,” he explains. “And that’s why I raised the idea of NASCAR apologizing for the way its first black driver was treated. Maybe that would help the credibility of what [NASCAR is] trying to do with diversity today.”

Ironically, while Donovan’s book was two decades in the making, the issues brought up are quite timely. On Oct. 25, 18-year-old Marc Davis made his debut for Joe Gibbs Racing on NASCAR’s No. 2 circuit, the Nationwide Series. Davis is the latest in a line of black drivers trying to succeed in a sport still dominated by white males.

But that came on the heels of a $225 million discrimination and sexual harassment lawsuit against NASCAR filed earlier this year by former official Mauricia Grant, a black female. Two NASCAR officials named in the suit have already been dismissed by the sanctioning body.

“Any author will tell you they’re happy about anything that brings interest to their book,” Donovan says of the coincidence. “I don’t know the merits of Mauricia Grant’s case. Sounds like some of the particulars are pretty, uh, damaging. I don’t think there’s anything in her experience that would’ve surprised Wendell Scott a bit.”

To Donovan’s credit, he presents Scott honestly, even though that’s not always in a favorable light. His history has already been muddled enough, largely thanks to 1977’s Greased Lightning, a very loosely based biographical flick starring Richard Pryor as Scott.

In truth Scott was a man who abstained from the bottle, but gambled excessively and fathered a child via an extramarital affair. His friendliness helped win over white drivers, but that gentle nature often didn’t exist in a prickly relationship with his sons-turned-crewmen. He generally avoided conflict, but also pointed a pistol at a racist opponent—during a race.

In the book, though, Scott’s contradictions are mild compared to those who could’ve allowed Scott a level playing field when he debuted at NASCAR’s top division (then known as the Grand National series) in 1961. The indicted run the gamut:

* NASCAR patriarch Bill France Sr. promised Scott equality, but was often too busy schmoozing segregationist politicians like George Wallace for business favors. That left little time or inclination to deal with issues like Scott being banned from Darlington (S.C.) Raceway.

* Ford Motor Co.’s tepid assistance helped Scott race with equipment just good enough to compete and attract black customers. But he never received top-flight funding, seemingly for the fear of offending Ford’s white clientele.

* Race officials finally recognized Scott’s lone Grand National win in Jacksonville in 1963—hours after a suspicious scoring error was discovered, allowing NASCAR to award the victory with as little fanfare as possible.

But Scott didn’t face resistance at every turn. While some drivers like Jack Smith—who saw the other side of Scott’s pistol—used racial epithets and dirty driving tactics, others were much more progressive. NASCAR legend Ned Jarrett repeatedly pushed for Scott to receive full-fledged factory backing, noting his record of competitiveness despite driving also-ran cars. Richard Petty also supported Scott, going as far as to raise hell when NASCAR officials said Scott’s sons would have to shave their beards in order for their father to compete in a race—although no such rule existed.

“I think one of the reasons he was accepted pretty readily in local stockcar racing was that the other guys saw that this is not a civil rights activist who’s here to make a political point,” Donovan opines. “‘He’s like us. He’s got a passion to race. He knows cars. He’s a good mechanic. He’s a guy very much like us who happens to be black.’”

That apolitical style was a double-edged sword, as Scott wondered in his later years if complaining more about his plight would have been more productive. It’s true that his career didn’t open the floodgates for other blacks, the way Jackie Robinson’s Major League Baseball stint did.

But during his heyday Scott’s persistence led to him receiving some of the biggest applause at tracks—even in the Deep South. Donovan surmises that Scott’s impact—though not always properly acknowledged—reverberated way past the sports world.

“What I was struck by, I think Scott played a more important role in the civil rights era than history has recognized by the way he changed the way thousands of people felt about black people,” the author says of Scott, who died in 1990 at the age of 69. “His example undermined the stereotypes that they’d grown up with.”

Friday, October 17, 2008

Nicorette Or National Guard Sharing Gordon’s Sponsorship In ’09?

(Originally published on Oct. 11, 2008)

When Jeff Gordon’s new DuPont paint scheme was revealed recently, Nicorette’s associate sponsorship along the lower rear quarter panels was notably missing.
But that doesn’t mean Hendrick Motorsports’ relationship with the smoking cessation product is necessarily over. And even if it is, there appears to be an opportunity for another sponsor to form a marketing relationship with Gordon’s team.
“Nicorette has been a valued partner of Hendrick Motorsports, and we are in the process of discussing 2009 options with them,” a Hendrick spokesperson told the Press.
In 2008, Gordon’s car will sport Nicorette green six times as primary sponsor, including upcoming races at Atlanta and Texas. Pepsi was the primary sponsor twice in ’08.
With the new DuPont colors, there were questions whether Gordon’s longtime primary sponsor would want to keep the conventional scheme the same for more races instead of making them available to others.
But the Hendrick rep later added, “The structure of the sponsorship will be similar to what you’ve seen the past few seasons.”
One online report by www.bleacherreport.com last month says that the National Guard—
Dale Earnhardt Jr.’s Sprint Cup co-primary sponsor—will pick up Nicorette’s former spot on the lower rear quarter panels. While that report couldn’t be confirmed, the same story correctly predicted both Jimmie Johnson’s paint scheme change for 2009 and Unilever brands’ (Hellman’s, Ragu, Klondike, etc.) switch from the No. 9 Gillett-Evernham Dodge to the No. 5 JR Motorsports Chevy in the Nationwide Series next year.
Gordon products for ’09 are already for sale on sites including NASCAR.com. One, an 8x10 photo, still features Nicorette on the driver’s firesuit. But the image also includes the team’s ’09 paint scheme, with the back of the car not visible.
Attempts to reach Lutz, Fla.-based Lighthouse Marketing, LLC, which manages Nicorette’s motorsports account, were unsuccessful.
Nicorette is wrapping up its third year affiliated with Gordon.

Jimmie Johnson Joins Spurs, Sampras, Devils In Unknowingly Screwing His Sport

(Originally published on Oct. 4, 2008)

It’s unfortunate that winning isn’t enough, but that’s the way it is.
The San Antonio Spurs won four championships in nine years, but are saddled with the responsibility of making the National Basketball Association almost unwatchable.
Pete Sampras set a record with 14 Grand Slam crowns, but returned tennis to a distant international game after it had become quite Americanized.
The New Jersey Devils won Stanley Cups in 1995, 2000, and 2003, but helped make hockey so “blah” that the sport is now in the afterthought of America’s consciousness.
Style counts. And Jimmie Johnson doesn’t have any.
Well, maybe he does. But it doesn’t matter. The public has decided that Johnson is the equivalent of the halfcourt Spurs, the serve-and-volley, rally-be-damned Sampras and the trapping, skating-in-open-ice-is-sin Devs. Now, I don’t think any of the aforementioned champions were quite as boring as history has perceived them as. But if that’s what they’re pigeonholed as, that is their reality regardless.
Just the same, Johnson isn’t that much of a buzz-killer. In fact, his last-lap win over a kamikaze Carl Edwards at Kansas last Sunday was one of the best finishes of the season in the Sprint Cup.
But Johnson also proves that NASCAR, for all the accusations of it pulling puppet strings on the competition side, is run on the up-and-up for the most part. If the powers-that-be had its way, they’d throw a couple of dime bags in Johnson’s No. 48 and have him share a jail cell with Helio Castroneves. Because Johnson just doesn’t set off any emotion in people.
He’s kind of like an ineffective bad-guy wrestler. Since the character is a villain, people obviously don’t love him. But since he doesn’t make them seethe with anger, they don’t really hate him, either. Would you waste a full can of beer to dent his windshield the way thousands already have with Jeff Gordon at this week’s venue, Talladega? Most would say, “Hell no!”
If you were at dinner and compared him to the main course, he’d be the parsley.
Is this characterization of him completely unfair? Absolutely! I’ve had the pleasure of having lunch with Johnson before, and he doesn’t fit the corporate-robot persona people have hung on him, similar to his teammate, Jeff Gordon. I guess the difference is that Gordon had NASCAR’s ultimate roughneck, Dale Earnhardt Sr., to form a clear love/hate relationship between the sport’s younger and older fans. Johnson doesn’t have that dynamic to play off of, and never will.
Also, the timing of Johnson’s dominance has been unfortunate for him. He entered stardom right at the time NASCAR was reaching its peak in national exposure. A lot of people tried on NASCAR like a pair of dungarees, and many decided that it didn’t fit. The bubble burst and ratings settled to a more reasonable level exactly while Johnson was hoisting championship trophies. Ergo, the slide was Johnson’s fault—even if it wasn’t.
It’s a good time to talk about Johnson’s legacy when he’s eyeing Cale Yarborough’s mark of three Cup titles in a row. We should be having a Tiger Woods-like “we are experiencing greatness in our time and should rejoice” reaction. Instead, the masses would rather talk about what Joey Logano MIGHT do in 2013.
It isn’t fair. But as I’ve said before, sports fans are not required to make sense.